As competition grows and people spend less time on desktop computers, an easy-to-access digital marketing strategy becomes inevitable. According to Google Analytics, almost 50% of hoteliers’ traffic last year came from mobile devices, compared with 42% in 2016.
If you want your hotel to reach its full potential in this new digital era and drive more customers to your website or App, here are Digital Marketing Strategies that will help you achieve that.
1. Google Ads
Google Ads is the best place to start your hotel’s digital marketing strategy. It’s a platform that can help you improve your visibility, generate more leads through paid campaigns and increase your sales.
A study by Google found that 82% of businesses that use Google Ads see an increase in revenue, and 90% plan to increase their spending with the platform in the next year.
To maximize the ROI of your Google Ads campaigns, you should choose a specific keyword for your hotel based on its location, number of stars, etc. You can then create several ad variations with different headlines and images.
2. Video Marketing
Videos are a great way to generate leads and improve your brand’s online presence. According to research, hotels that use video marketing are 57% more likely to receive online bookings than those that don’t use video.
You can create a “What to do in City” video series. It’s a great way to promote your city and show off the best tourist attractions that it has to offer. You can share these videos on your website, social media, and Youtube channel.
3. Facebook Ads
Another tried and tested digital marketing strategy is Facebook Ads. The platform allows you to target people based on their interests, demographics and specific groups, like millennials, families with young children, etc.
The best way to use Facebook ads is to create different campaigns for your hotel based on its amenities, room types, etc.
Then, you can decide how much you want to spend on the ads, the duration of the campaign, and the specific demographics you want to target. Best of all, Facebook ads can be targeted to people who are not your followers on the platform.
4. Hotel Website Redesign
Whether your hotel website design is updated and attractive might affect your bookings. This is especially true for younger audiences who are more likely to book a hotel when visiting the website through mobile phones.
You can improve the appeal of your hotel website by hiring a digital agency to redesign it. This is an investment that will help you generate more online bookings. You need to provide a seamless user experience to attract more customers to your website.
You can achieve this by optimizing your website for mobile devices. Moreover, AI can help you personalize content, deliver better customer service, and even offer hotel discounts and coupons.
The hotel industry faces stiff competition, and it’s more important than ever to adopt a hotel digital marketing strategy to boost your revenue.
To succeed in this new digital landscape, you must be on social media, offer a consistent customer experience across all channels, and keep your website fresh and up-to-date with the latest deals.